Review Published: March 31st, 2018.
From content strategist, author, and web innovation advocate Erin Kissane comes a comprehensive overview of the elements of content strategy.
From the orgins of content strategy, to its principles and implementation, this book serves as concise overview for both the history and process of this rapidly evolving field.
(Promising Content, Presentation is Clear)
Moderate (Some knowledge of user research techniques is required).