(Book Review) A Technique for Producing Ideas, 2003 Edition


Review Published: September 27th, 2015.

First published in 1965 as a guide to help advertising copywriters generate new and exciting ideas, James Webb Young quickly realized that he had penned a guide for any creative professional to unlock their potential. Ever since, this book has been a go-to for those looking to share their best ideas with the world.

This short book contains a simple and effective process for anyone to develop their own great ideas in a user-experience, product design, or a strategic business capacity.


Five out of five.What does this mean?

(Exceptional Content, Presentation is Entertaining)


Easy (Content is easy to understand and use).


48 pages.

Where to Get It:

The Good

  • Demystifies the creative process; starting with the theory behind generating ideas, and followed by a practical guide, this book has become a classic for those looking to create and refine their own work in any creative industry.
  • A simple step-by-step process; the process of generating and refining ideas is clearly presented in a 5-step process that anyone can follow.
  • Additional resources; if you're interested in learning more about the specific factors behind the creative process and how they work, a list of great books is included at the end for you to pursue.

The Bad

The Bottom Line

  • A great way of understanding and strengthening your creative process; seeing the creative process presented like this makes is far less intimidating, and provides you with techniques for strengthening your creative potential.
  • Short, sweet, and to the point; each chapter ranges from 4 - 10 pages long, making each one very easy to read and digest.
  • Makes pitching research to UX product stakeholders much easier; with research playing a critical role in generating great ideas, this book is perfect for explaining the value of proper research to a "numbers" focused audience.
If you enjoyed this review, feel free to share it: