Review Published: September 27th, 2015.
First published in 1965 as a guide to help advertising copywriters generate new and exciting ideas, James Webb Young quickly realized that he had penned a guide for any creative professional to unlock their potential. Ever since, this book has been a go-to for those looking to share their best ideas with the world.
This short book contains a simple and effective process for anyone to develop their own great ideas in a user-experience, product design, or a strategic business capacity.
(Exceptional Content, Presentation is Entertaining)
Easy (Content is easy to understand and use).