Resumé

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Summary


I help businesses, organizations, and individuals to discover and implement powerful ideas through seamless user-experiences for web, mobile apps, and end-to-end design. With my 5 years of UX Design experience across small-to-medium business, ecommerce, and public infrastructure, I also have 6 years of experience in Content Strategy & Marketing. For those 11 years, I have worked with diverse teams of all sizes.

I'm skilled in all aspects of UX Design with specializations in User-Research, Information Architecture , and Content Strategy.

I regularly publish articles in several industry magazines, write reviews of UX resources, and share my experiences with the wider design community.

Skillsets


UX Design (5+ Years)
  • User-Centered Design Methodologies
  • Research & Analysis
  • User Personas & Empathy Mapping
  • Experience/User-Story Mapping
  • Card-Sorting & Tree-Testing
  • Information Architecture (IA)
  • Content Strategy
  • User-Flows & Concept-Sketching
  • User-Interface Design (UI)
  • Wire-Framing & Prototyping
  • Usability Testing & Iteration
Software (8+ Years)
  • Photoshop, Illustrator, InDesign
  • Acrobat, Premiere
  • OmniGraffle, Sketch
  • InVision, Axure
  • Microsoft Office
    (Word, Excel, Powerpoint)
  • Apple Keynote
  • Google Analytics
  • WordPress CMS
  • Social Media Management
    (Buffer & Hootsuite)
  • Mailchimp Email Management
  • JIRA Task Management
  • Confluence Library
Languages (2+ Years)
  • HTML 5
  • CSS 3 / Sass
  • Javascript / jQuery
  • Bootstrap
  • HTML Email Design

Experience & Results


UX Research & Design & Skill Upgrades
Morgan, Lewis, & Bockius LLP
(April 2018 - Present)

Scope Roles: Web/App Design || UX Research || Content Strategy || UX Strategy Development

  • Completed design work for several critical projects; successfully completed work on a $12M industry- standard eData discovery system, and company-wide emergency contact app. (view project overview).
  • Implemented user-research and analytics-based research strategies for redesign efforts; synthesized results to uncover use-cases for over 3,700 employees across 30 international offices.
  • Worked with diverse teams to discover and solidify project requirements, design solutions, and implement solutions with developers; introduced story-mapping, wireframes, and prototypes to add value to project development.
UX/Content Strategy Consulting & Skill Upgrades
Freelance
(August 2016 - December 2017)

Scope Roles: Web/App Design || UX Research || Content Strategy || Front-End Development || SEO/SEM Technical Copywriting

  • Completed intensive, mentor-driven UX Design program via Springboard online platform; created responsive web design project for Toronto Community Housing (view project overview).
  • Completed several content strategy contracts; developed user-targeted content for several clients (i.e. major online classifieds provider, SEO agency, creative agency).
  • Completed Web Design course via Treehouse online platform; acquired fluency in front-end design technologies (HTML, CSS, jQuery, Bootstrap).
JFDL Hospitality Group
User/Customer-Experience (UX/CX) Design
(July 2013 - Nov. 2015)

Scope Roles: User-Research || UX Design || Content Strategy & Technical Writing || User-Testing

  • Developed Lean UX end-to-end strategy in line with business objectives; designed in-house and external customer touch-points to achieve those goals (view project overview).
  • Established a new core business strategy, project scope, and brand style-guide; increased sales 31% ($1.6M to $2.3M) in the first 18 months.
  • Built and mentored management team; drastic increase in staff morale and measured customer satisfaction.
  • Designed website and social media program; established advertising and customer feedback channels for continued design iterations of customer-experience.
BlackFly Mobile & Burn Media
UX Design & Content Strategy
(Sept. 2011 - July 2013)

Scope Roles: User-Research || Responsive Web Design || Content Strategy & Technical Writing || User-Testing

  • Designed and developed content strategy for several agency clients.
  • Validated initial BlackFly Mobile product concept through creation of eCommerce website and vendor network; sold all initial stock ($16K) in 2 days (view project overview).
  • Helped to shape creative direction, content strategy, and production of start-up BlackFly Mobile website and social media channels; recruited GTA retailers as additional eCommerce channels.
  • Aided in prototyping “Mark II” start-up product from user-feedback; introduced and promoted to retail/eCommerce partners.
JFDL Hospitality Group
Content & Brand Development
(Sept. 2007 - August 2010)

Scope Roles: User-Research || Brand Design || Content Strategy || Visual Design || Copywriting

  • Successful branding contributed to explosive growth (1 location to 6, 3 years); company exceeded $9M in yearly gross sales.
  • Develop key brand strategy; modified and applied key value offerings to each additional location as the company expanded.
  • Developed "growth" value strategy to compete in the long-term; product/service evolution created a “long wow” of continual delight for customers.
Visual Frenzy
Content Writer/Production Manager
(Oct. 2005 - May 2007)

Scope Roles: User-Research || Copywriting || Branding || Content Strategy

  • Create website/video script copy for successful rich-media campaigns; hand-picked to establish specialty division for tourism-based clients.
  • Promoted to Lead Copywriter for premiere tourism hotel chains (West Indies); division became top performer in the company.

Education


UX Strategy & Web-Design (2016 - 2017)

(Springboard Online Platform) UX Design Intensive Program
(Treehouse.com) Web Design

Sheridan College (2011)

Advertising & Marketing Management (Post Graduate Certification)

Sheridan College (2008)

Design Fundamentals (Post Graduate Certification)

University of Toronto (2005)

Honours BA. Psychology, Economics, English Literature