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Professional Profile: Human-Centered Design & Systems-Thinking to Drive Results

Design Strategist & Product Leader leveraging user-centered design and deep systems-thinking for product-market fit and strategic design clarity. Specializing in complex 0-to-1 MVP and 1-to-10 Growth projects within the Healthcare, HealthTech, and Pharmaceutical industries, across B2B Enterprise, B2C SaaS, and MedTech/SaMD solutions.

10+ years of providing design expertise & leadership for cross-disciplinary teams to understand, conceptualize, and implement solutions in highly-regulated environments. Experienced utilizing AI as both a foundational technology for innovative solutions, and with specific AI tools as a catalyst for deepening and accelerating product design workflows.

I have successfully built and led product teams to solve problems for organizations engaging with customers in both B2B and B2C contexts, navigating the complexity of creating and modernizing enterprise solutions to create greater efficiencies, while advocating for and establishing best practices across design contexts (i.e. UX, CX, & Service Design).

How I Work: Flexible Design Strategy to Minimize Risk

My approach to Design Strategy takes marketplace complexity, and boils in down into a few simple steps that reliably moves from uncertainty to clarity:

Step 1: Design Competencies as Flexible Ingredients - We start with the “ingredients” that make up any successful design initiative. These are the skills & competencies that can be mixed and matched to meet any design challenge.

Step 2: Understanding Market Realities for a General Approach - This involves understanding the most pressing risk(s) for the organization in a particular problem space.

This gives us with a general design strategy that provides a broadly feasible way to deliver value to our market.

Step 3: Think Big, Start Small, & Scale Intelligently - Our Design Strategy then needs to be customized according to the specific business context & constraints we face.

This gives us a unique approach that provides the most advantage, while minimizing risk as we work to provide value to both users and the organizations serving them.