About

If you would like to know more about me and how I work, you've come to the right place. You can browse the sections below to find out more about my general process for approaching UX strategy & product design, as well as what I'm currently working on.

If you have any questions, or would like to get in touch about a project that's on your mind, feel free to get in touch.

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Professional Profile How I Work

Professional Profile

Using Human-Centered Design & Systems-Thinking to Drive Results

Design Strategist & Product Leader leveraging user-centered design and deep systems-thinking for product-market fit and strategic design clarity. Specializing in complex 0-to-1 MVP and 1-to-10 Growth projects within the Healthcare/HealthTech industry, across B2B Enterprise, B2C SaaS, and MedTech/SaMD solutions.

For 10+ years, I’ve leveraged design principles, systems thinking, and deep business experience to drive clarity, mitigate risk, and deliver essential value to scale intelligently across UX, CX, and Service Design projects.

How I Work

My approach to Design Strategy takes marketplace complexity, and boils in down into a few simple steps that reliably moves from uncertainty to clarity:

Step 1: Design Competencies as Flexible Ingredients - We start with the “ingredients” that make up any successful design initiative. These are the skills & competencies that can be mixed and matched to meet any design challenge.

Step 2: Understanding Market Realities for a General Approach - This involves understanding the most pressing risk(s) for the organization in a particular problem space.

This gives us with a general design strategy that provides a broadly feasible way to deliver value to our market.

Step 3: Think Big, Start Small, & Scale Intelligently - Our Design Strategy then needs to be customized according to the specific business context & constraints we face.

This gives us a unique approach that provides the most advantage, while minimizing risk as we work to provide value to both users and the organizations serving them.