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Career Profile

I help Healthcare, Digital Health, and MedTech organizations navigate the intersection of clinical workflows, technology, and regulatory complexity through human-centered design. I create intuitive products that reduce development risk, support safer use, and accelerate delivery.

Drawing on 12+ years of UX leadership and deep Human-Factors Engineering expertise across multiple regulated industries, I integrate user research, systems thinking, and FDA/IEC 62366-compliant usability practices throughout the product lifecycle to reduce risk and deliver products that are compliant while supporting effective, confident use.

Professional Experience

UX Strategy & Design Lead

Fulcrum Strategic Design LLC

(Sept. 2024 - Current)

Founded to provide strategic HFE guidance and regulatory-informed design services for digital health clients, leveraging AI-enabled workflows to accelerate delivery without compromising compliance.
Provided heuristic reviews & regulatory guidance to several startups (series A/B digital health solutions), identifying key usability issues and regulatory constraints for ongoing production of safe, effective products.
Worked with major Canadian healthcare provider system (UHN) to redesign patient portal to fill gaps in primary care access (Pb4P), by reducing clinical record integration time by 30% and increasing urgent care intake speed by 25%.
Conducted research, design, and early production with AI coding tools to launch the HIPAA-compliant “Sandwich Shop” communal care application to reduce financial, logistical, and emotional strain on caregivers.

Senior UX Strategist & Team Lead

AstraZeneca Pharmaceuticals

(April 2023 - July 2024)

Selected for a senior IC leadership role to originate design governance strategy for life sciences and medical technology projects, mentoring tier-1 project teams across critical initiatives.
Hand-picked to lead the design of AI-enabled production quality software, delivering $1M per month in savings (across 6 sites), via targeted research, roadmaps, & iterative design adhering to FDA standards (QMSR / 21 CFR Part 820).
Streamlined usability / AI training protocol while providing design regulatory guidance (CDS/SaMD paths) for oncology research tool (RUO), boosting research efficiency (20%) while reducing support calls (70%) & training time (40%).
Integrated UX governance with IT design controls processes, equipping 2,000+ contributors with a structured human-centered design (HCD) framework that accelerated product rollouts while minimizing compliance risk and costs.

Senior UX Product Designer

AstraZeneca Pharmaceuticals

(June 2022 - April 2023)

Directly recruited by Senior Director, Global UX Team to provide design expertise and regulatory-informed product strategies for SaMD, HealthTech, and Life Sciences enterprise solutions.
Designed an executive presentation prototype for a direct-to-consumer FluMist vaccine website, integrating regulatory requirements (21 CFR Part 202, HIPAA) & clinical intake considerations to support evaluation and project approval.
Developed regulatory trust with product, clinical research, and business leaders to increase UX team involvement in digital health projects by 30%, through curated workshops, and structured courses that demonstrated UX capabilities.

Interim UX Associate Director

Lexis Nexis

(Dec. 2021 - May 2022)

Promoted to leadership-contributor role to establish best practices for scaling design capabilities targeting product modernization & validation initiatives.
Grew UX team capabilities by 40% in 6 months, through 1st and 3rd party recruitment (25%), skills-based coaching (15%), and ongoing oversight to ensure industry-standard design practices.
Cut average project planning time by 40% through stakeholder/SME information sessions and curated workshops.

UX Strategist & Senior Product Designer

Lexis Nexis

(April 2021 - Nov. 2021)

Completed optimization of industry-leading SaaS flagship product enabling international localization and expansion.
Modernized flagship SaaS product, resulting in 12 new international releases, via in-depth accessibility (WCAG & WAI-ARIA) and localization upgrades of Design System.
Improved accessibility to “AA” standard necessary for adoption by the USPTO, via usability audit and interface overhaul.

Design Advocacy & UX/Dev Up-Skilling

Undergoing U.S. Immigration

(July 2020 - Apr. 2021)

Honed UX governance knowledge, led local design meet-ups, and deepened accessibility/ADA compliance skills.

UX Strategy & Product Design Lead

Independent School Management

(Feb. 2019 - June 2020)

Promoted to lead company-wide design initiatives in coordination with stakeholders, across B2B/B2C/Service Design.

UX Researcher & Product Manager

Independent School Management

(Nov. 2018 - Feb. 2019)

Delivered product roadmap for redesign of flagship SaaS product through stakeholder research and iterative discovery

UX Research & Design

Morgan, Lewis, & Bockius LLP

(April 2018 - Nov. 2018)

Conducted in-depth research and design for a number of internal and customer-facing enterprise applications to support international case law, increase capabilities and efficiencies, and guide employee up-skilling.
Provided 0-to-1 design direction for several in-house projects ranging from a $12M case information discovery system, to native apps providing international advocate information (iOS and Android).
Drove the effort to streamline and optimize the core intranet platform used by over 5,000 employees worldwide.
Lead a content strategy initiative to increase enrollment in, and completion of, internal educational resources available via the PluralSight education system.
Provided interface design and best practices for projects already underway while establishing research strategy, requirements prioritization, and detailed deliverables, resulting in increased usage from over 2,200 advocates and 31 international offices.
Developed a detailed analytics strategy to identify crucial user experience issues, potential opportunities, and pain-points, resulting in doubled usage (in the first 4 months), task success rates rising by 30%, and task times dropping by more than 60%.
Developed the initial content strategy and initial email designs to provide educational support to company employees, shortly after which sign-ups increased by 25% and ongoing account activity increased by 20% within 2 months.

UX Design & Skill Upgrades

Freelance

(June 2016 - Dec. 2017)

Completed a rigorous curriculum for up-skilling and industry certification in end-to-end UX design and front-end web technologies, while working with contract clients to improve user experiences across civic technology and B2C e-commerce spaces.
Provided UX design and content strategy services to a variety of contract/freelance clients in the civic technology and e-commerce spaces.
Conducted cross-functional research with customers, stakeholders, and subject-matter experts to design and optimize website and content strategy products, resulting in decreased user task times (50%), reduced support costs (20%), and robust CMS content pipelines.
Undertook an intensive series of courses across both UX Design and Front-End Development disciplines to extend and deepen my professional capabilities for both design and technical collaboration.
Completed both self-guided and mentor-driven programs by establishing a daily cadence of study, live project work, and milestone targets.
Achieved industry-leading certifications (End-to-End UX Design, HTML, CSS, JavaScript, jQuery, Wordpress CMS), and produced a custom Wordpress portfolio website to showcase past work, and provide learning resource reviews for knowledge-sharing.

UX/CX Designer

JFDL Hospitality Group

(July 2013 - Dec. 2015)

Developed a hybrid UX/CX strategy to revitalize the customer-experience of an established chain of specialty restaurants facing increased competition and declining marketshare.
Established a strategic roadmap to refresh the customer experience (CX) by focusing on essential value-providing activities, eliminate pain points, and deliver consistently excellent experiences.
Conducted in-depth research to understand and prioritize insights, identify key touch points, and produce a clear set of measurable business goals to track progress.
Initially decreased operating costs over 25% in the first 6 months by eliminating unnecessary spending, while Increasing sales by 31% ($1.6M to $2.3M) over the following year through iterative improvements to the customer experience.
Provided multiple engagement channels to provide up-to-date information on events, drive customer involvement, and receive constant customer feedback.
Designed and deployed a custom website to enhance and extend the customer experience while generating engagement through curated social media, resulting in increased awareness of hosted events while increasing revenue and positive customer sentiment.

UX Design & Content Strategy

BlackFly Mobile & Burn Media

(Sept. 2011 - July 2013)

Performed an end-to-end UX role to establish online and retail sales networks for a tech accessories start-up, while delivering industry-leading client work for the parent creative agency.
Validated the viability of the initial start-up product line by establishing multiple channels for marketing, sales, and customer feedback.
Conducted end-to-end design and initial promotional outreach focusing on customer needs, product marketing channels, and infrastructure requirements, resulting in robust online and retailer networks that sold all initial stock ($16K) in less than 2 days.
Provided research, design, and content strategy expertise for a wide variety of clients across the civic tech, robotics, construction, and employment services industries.
Utilized a flexible UX design-thinking framework to deliver client work through rapid research, design, and user feedback efforts while coordinating with client subject-matter experts and in-house developers, resulting in repeat business with over 95% of clients.

Education

Advanced AI, Machine-Learning, and Ethical Product Development

(MIT Open Learning)

Sheridan College

Advertising & Marketing Management (Post Graduate Certification)

Sheridan College

Design Fundamentals (Post Graduate Certification)

University of Toronto

Honours Bachelor of Arts (Major: Psychology, Minors: Economics & English Literature)

Certifications

HIPAA Compliance

(The HIPAA Journal) Updated HIPAA Recertification

End-to-End UX Design Program

(Springboard Online Platform) UX Design Certification

Front-End Web Design & Development

(Treehouse.com) Web Design & Development Certification

Skills

Digital Health & Regulatory Domains: FDA Human Factors Guidance (2026), IEC 62366-1 Usability Engineering, RUO, CDS, SaMD, QMSR / 21 CFR Part 820, Design Controls & Design History File (DHF), Usability Engineering File (UEF), Formative & Summative Usability Evaluations, Task/User Error Analysis, ISO 13485, HIPAA, GDPR, ADA / Section 508.

Research & Strategy: Mixed Methods Research (Primary & Secondary), Ethnographic Research, Longitudinal Studies, User Interviewing, Diary Studies, Surveys, Experience/Journey Mapping, User-Story Mapping, Storytelling, Analytics.

Design & Implementation: Information Architecture, User-Flows, Data Visualization, Personalization, Enterprise, SaaS, Scalable Design Systems, Interaction Design, Wireframes, Axure RP, Figma, Sketch, Adobe Creative Suite, Miro.

Testing & Optimization: Usability Testing (Moderated & Unmoderated), A/B & Multivariate Testing, Metrics Analysis, Nielsen-Norman Heuristic Review, Workflow Analysis, KPIs / Metrics, Data-Driven Iteration, Analytics & Custom Events.

Technical: HTML 5, CSS 3, jQuery, HTML Email Design, UserTesting.Com / Hotjar / Optimal Workshop, ChatGPT / Gemini / Claude, Dovetail / Notebook LM, v0 by Vercel / Lovable / Cursor.