Resume

Design Strategist & Product Leader leveraging user-centered design and deep systems-thinking for product-market fit and strategic design clarity. Specializing in complex 0-to-1 MVP and 1-to-10 Growth projects within the Healthcare/HealthTech industry, across B2B Enterprise, B2C SaaS, and MedTech/SaMD solutions.

10+ years of providing design expertise for cross-disciplinary teams to understand, conceptualize, and implement solutions in highly-regulated environments.

Core competencies include: Human-Centered & Service Design | Product Vision & UX Strategy | Ideation | 0-to-1 MVP | 1-to-N Scaling | UX Research & Discovery | Requirements Planning | Mentoring & Coaching | Stakeholder Management | Cross-Functional Teams| Prototyping | Usability-Testing | Continuous Improvement | AI & Machine-Learning.

UX Strategy & Design Lead

Fulcrum Strategic Design LLC

(Sept. 2024 - Current)

• Implemented custom UX strategies for product initiatives serving civic technology and financial clients, while deepening my established knowledge of AI and Machine-Learning technologies.
• Led a cross-functional 0-to-1 design initiative for an AI-enabled ServiceNow implementation for city support representatives to investigate, record, and cross-reference issues to deliver rapid solutions for residents.
• Provided design strategy expertise to a cross-functional team to establish a 1-to-N product optimization plan for an enterprise B2C financial services product with over 100,000 daily users.
• Completed courses from MIT Open Learning addressing advanced concepts of AI technologies for new product capabilities, and audited 3rd party AI products for UX design process streamlining.
• Collaborated with stakeholders, subject-matter experts, and call center representatives to develop comprehensive experience and ecosystem maps for a product strategy that reduced call times by 50%, and increased first-call issue resolution by 30%.
• Organized observed usability audit issues into a Nielsen Norman matrix, prioritized issues using analytics and customer service data, and produced redesigns with accessibility improvements, accelerated user workflows, and reduced support costs.
• Developed a keen understanding of AI models, capabilities, and 3rd party products, resulting in greater product design capabilities within a streamlined design process.

Senior UX Strategist & Team Lead

AstraZeneca Pharmaceuticals

(April 2023 - July 2024)

• Promoted to UX player-coach role to build and mentor teams for tier 1 projects, while establishing best-practices for UX governance and integration across the wider organization.
• Formed a new UX project team to conduct research, design, and optimization activities for new C-Suite performance measurement software.
• Spearheaded several critical med-tech projects (B2B cancer diagnosis tool, AI monitoring for drug production) through custom UX strategies to collaboratively ideate, plan, and deliver designs while keeping stakeholders invested and informed.
• Led the UX Team’s contribution to new company-wide processes and practices for product development within the multinational IT organization.
• Recruited internal and 3rd party UX teammates (Kin+Carta, Turnberry), and established design cadence through collaborative workshops, ideation sessions, and design reviews to provide guidance, support, and accountability.
• Facilitated shared discovery activities (primary research, Nielsen Norman usability reviews, analytics, etc.) to uncover opportunities and pain-points, determine individual project strategies for feasible delivery, and set expectations for team performance.
• Provided detailed planning and design deliverables that enabled rapid MVP delivery (4 weeks ahead of schedule), established future project milestones, and delivered a “green light” pitch to stakeholders for AI features that increased efficiencies by 300%.
• Conducted collaborative cross-functional research, established ongoing feedback sessions, and championed governance improvements to international leadership, highlighting human-centered design approaches and relevant performance metrics.

• Directly recruited to provide human-centered design expertise, creative problem-solving, and business-feasible design approaches for multiple product initiatives within healthcare and pharmaceutical spaces.
• Advised and provided design expertise for several teams on varied projects (Pharma logistical software, risk forecasting engine, sales rep app support), and formulating strategic approaches to account for business constraints.
• Created and delivered comprehensive instructor-led courses that familiarized participants with the key aspects and capabilities of UX Design, and how they empowered project teams through cross-disciplinary collaboration.
• Led a 3rd party team (Deloitte) in the design and deployment of critical inventory tracking systems by establishing a cadence of design workshops, design sprints, and review activities with all project stakeholders and participants.
• Established collaborative strategies (Lean/Agile, data-driven, research-based, rapid prototyping) with product teams, subject-matter experts, and stakeholders to set project scope and milestones, prioritize requirements, and produce detailed prototypes/deliverables.
• Products resulted in lessened time to market (20% for logistics project), increased usage with shortened task times (50% and 80%, respectively, for risk forecasting), increased sales call volume (sales rep support app), and increased sales (B2C vaccine website).
• Led seminars, lectures, and “lunch and learn” sessions for more than 500 multinational IT professionals across the organization, which increased requests for UX Team help with current projects by 30% and established a pipeline for earlier project consultations.
• Provided expertise for needed WCAG “AA” and WAI-ARIA accessibility standards, established weekly design reviews and feedback, resulting in exceeding the stated redesign goals 6 weeks ahead of schedule with a %300 increase in product usage (first 6 months).

Interim UX Associate Director

Lexis Nexis

(Dec. 2021 - May 2022)

• Promoted to hybrid leadership-contributor role to expand, mentor, and retain the existing team, further enhancing UX design capabilities and governance in the fast-paced intellectual property division.
• Grew the UX Team and its capabilities through internal and 3rd party recruitment, guidance, and mentoring while managing project timelines and resources.
• Provided guidance for UX best-practices, feasible product strategies, and promoted active collaboration between product teams.
• Spearheaded both internal and 3rd party recruitment processes to expand the capabilities of the UX Team, and provided ongoing mentorship, guidance, and difficulty-ramped projects to streamline workflows and increase teammates’ confidence.
• Introduced stakeholder information sessions, cross-team collaborative sessions, and “lunch and learn” events to champion collaboration across disciplines, resulting in increased project synergy and efficiencies.

• Created and implemented custom strategic UX design approaches for industry-leading SaaS products across several different regions and markets in the IP (intellectual property) space.
• Modernized the flagship SaaS product via an updated Design System (providing localization features for international markets), and provided those integrations for the wider family of supporting IP products.
• Utilized a data-driven design approach (analytics & customer feedback) to identify pain points, introduced redesigned sections via an updated Design System (to meet WCAG “AA” standards), localization requirements, and WAI-ARIA standards.
• User journeys and workflows were significantly streamlined resulting in increased efficiencies, reduced task times, and increased product adoption (via international market expansion and USPTO adoption).

Native App Projects, Design Volunteering, & Up-Skilling

Undergoing U.S. Immigration

(July 2020 - Apr. 2021)

• Identified and completed self-directed efforts to hone Lean/Agile UX strategy skills, contribute knowledge-sharing and guidance to the local product design community, and further enhance my front-end development skills.
• Designed a revolutionary native application (iOS, Android, & Apple Watch) to streamline identified pain-points with the public transit experience, while providing additional revenue streams for those organizations.
• Completed a comprehensive selection of courses (PHP, MySQL, and cPanel) to further expand my collaborative design skills, increase my design literacy, and produce a bespoke portfolio website from scratch.
• Volunteered with local UX/Content Strategy meet-ups to create a comprehensive content library for local and international members.
• Conducted initial market and user research to identify opportunities, craft a viable product strategy, rapidly iterate with high-fidelity prototypes, and create finished deliverables for use in the ongoing patenting process.
• Determined additional design requirements for an enhanced portfolio website, produced custom production code with sever-side integrations, and tested all new elements (mobile-first framework, custom search, and communications channels).
• Recorded, edited, and posted over 100 hours of expert-led seminars, lectures, and Q&A sessions to provide on-demand access to industry-leading trends, techniques, and perspectives via several online platforms (YouTube & Vimeo).

UX Strategy & Product Design Lead

Independent School Management

(Feb. 2019 - June 2020)

• Promoted to Product Team Lead to oversee product design initiatives across the company that included 0-to-1 design MVP and 1-to-N optimization projects in both B2B and B2C spaces.
• Worked collaboratively to develop a detailed UX strategy for the flagship SaaS product, share findings with executive stakeholders, mitigate risk by mapping out release milestones, and increase project team capabilities through coaching and mentorship.
• Optimized the existing survey product line by designing a massively accelerated workflow using updated technologies, while introducing a completely new series of customizable, automated products.
• Designed and presented stakeholders with a Salesforce integration plan to create a more cohesive set of internal workflows and efficiencies.
• Led collaborative design sprints to conceptualize, design, and test high-fidelity prototypes with existing and potential users, leading to a 50% reduction in task times, increased measured satisfaction, reduced upkeep costs, and produced a 10% increase in marketshare (in the first 6 months).
• Designed a new process to streamline the production of manually-curated surveys (reducing production time by 80%), and automated those capabilities for use in user-configurable products for an overall 300% revenue increase across the product line.
• Produced a comprehensive company “vertical” analysis paired with a detailed “ecosystem map” to uncover insights for designing new integrations between departments that reduced duplicate work by over 85%.

• Delivered a comprehensive solution roadmap for the ground-up redesign of the company’s flagship SaaS product, and advocated for potential design approaches with company ownership and cross-functional stakeholders.
• Conducted research with stakeholders, subject-matter experts, and product team members to understand critical needs across multiple audiences, and organized ideation sessions to align those project requirements to current feasibility constraints.
• Provided a full research summary that included user interviews, customer feedback, and detailed analytics to identify user needs and context, provided a full competitive analysis, and formulated a product-specific strategy for design and development.
• Re-centered product direction for an initiative that had been idling for over a year, and laid out a comprehensive milestone-based product strategy with feature prioritization, and estimated effort and costs for each iterative release.

Research & Strategy: Mixed Methods Research (Primary & Secondary), Ethnographic Research, Longitudinal Studies, User Interviewing, Diary Studies, Surveys, Experience/Journey Mapping, User-Story Mapping, Storytelling, Analytics.

Design & Implementation: Information Architecture, User-Flows, Data Visualization, Personalization, Enterprise, SaaS, Scalable Design Systems, Interaction Design, Wireframes, Axure RP, Figma, Sketch, Adobe Creative Suite, Miro, AI Tool.

Testing & Optimization: Usability Testing (Moderated & Unmoderated), A/B & Multivariate Testing, Metrics Analysis, Nielsen-Norman Heuristic Review, Workflow Analysis, KPIs / Metrics, Data-Driven Iteration, Analytics & Custom Event.

Technical: HTML 5, CSS 3 / SASS / Bootstrap, JavaScript / jQuery, HTML Email Design, PHP / MySQL, cPanel, HIPAA, WCAG & WAI-ARIA Accessibility, Section 508 / USWDS, GDPR, UserTesting.Com / Hotjar / Optimal Workshop, Power BI, Salesforce, ServiceNow, SharePoint, ChatGPT / Gemini / Claude, Dovetail / Notebook LM, Lovable / Cursor.