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Summary Skillsets Experience & Results Personal Projects & Professional Associations Education

Summary

I help organizations navigate the challenging transformation towards human-centred and business-feasible design, so they can leverage the tremendous competitive advantage it provides. By delighting users with meaningful, top-quality solutions across multiple platforms, I enable organizations to become industry leaders through deliberate, strategic innovation.

For the past 14 years, I've worked with diverse teams (large and small) to create detailed UX research, comprehensive project strategy & planning, and compelling design deliverables to meet pressing business goals.

I regularly publish articles in several industry magazines, write reviews of UX resources, and share my experiences with the wider design community.

Skillsets

UX Design (14+ Years)

User-Centered Design Methodologies
Research & Analysis
User Personas & Empathy Mapping
Experience & User-Story Mapping
Card-Sorting & Tree-Testing
Information Architecture (IA)
Content Strategy
User-Flows & Concept-Sketching
User-Interface Design (UI)
Wire-Framing & Prototyping
Usability Testing & Refinements

Software (14+ Years)

Axure, Figma, Adobe XD, & Sketch
Photoshop, Illustrator, InDesign
Miro & Zeplin
Acrobat, DaVinci Resolve
Microsoft & Apple Office Suites
Google Analytics & cPanel
WordPress CMS
A.I. Research Tools
(Dovetail, Looppanel)
Mailchimp Email Management
JIRA, Confluence, & Microsoft Azure

Languages (10+ Years)

HTML 5
CSS / SASS / Bootstrap
Javascript / jQuery
HTML Email Design
PHP / MySQL

Experience & Results

Senior UX Team Lead

AstraZeneca

(June 2022 - July 2024)

Scope Roles: UX Leadership, Coaching, & Strategy || Product Design || Business Transformation

Design of industry-leading A.I. and Machine-Learning products; including a revolutionary cancer diagnosis tool leveraging AI and machine-learning to reduce diagnosis time by 85%, and a predictive quality assurance system that reduced drug production downtime by 50% while reducing materials wastage (view project); .
Recruited & led product teams on several executive-tier projects; led multi-disciplinary teams in the planning, design, and development hand-off of products that included a direct-to-consumer portal for the industry’s first self-administered flu vaccine, and strategic market data tools used exclusively at the highest executive levels.
Promoted to UX Leadership & Advocacy role; in less than a year, I was promoted to a visible leadership role within the IT organization to lead educational workshops, conduct cross-disciplinary symposiums, and determine strategy for UX Team involvement in several company-wide projects.

Senior UX Designer II

LexisNexis IP

(April 2021 - June 2022)

Scope Roles: UX Research || Web App Redesign || Accessibility || Localization || Design Systems

Created UX Research framework and product documentation; consolidated and expanded on existing product deliverables to co-ordinate design, development, and product teams.
Redesign of flagship IP analytics software; successfully redesigned the preeminent patent analytics tool in LNIP’s product portfolio, allowing the organization to become the preferred solution provider for the United States Patent & Trademark Office (view project).
Led accessibility and localization efforts for international markets; coordinated UX research and implementation of localization/accessibility standards with teams across Europe and the Pacific Rim for all digital IP products.
Created a comprehensive Style Guide and Design System; streamlined the ongoing redesign of existing digital products through comprehensive documentation of flexible design patterns and accessible standards.

Personal Projects (while undergoing U.S. Immigration Process)

Freelance

(July 2020 - April 2021)

Scope Roles: iOS/Android App Design || UX Research || Content Design & Production || Patent Research

Researching, planning, & designing/validating custom public transit application (iOS/Android); for both Mobile & Wearable devices, pursuing several applicable patents for above project.
Comprehensive upgrade of Portfolio Website & subject-matter expertise; completed introductory-level PHP & MySQL to include enhanced functionality and expanded content, while contributing articles, reviews, and videos for industry-leading publications.
Volunteer work with local UX/Content Strategy meet-up; created comprehensive content library for members and local designers to access on-demand (view content).

UX Strategy & Product Design

Independent School Management

(November 2018 - June 2020)

Scope Roles: Web App Design || UX Research || Service Design || Team Leadership & Mentoring

Completed ground-up redesign of flagship software ($3M+ per year revenue); formulated a “Vertical Integration” plan for additional revenues through cross-promotion of complementary products (view project).
Formed dedicated in-house Product Team from scratch; mentored and guided this team through several successful projects across multiple departments.
Streamlined digital Survey Product with 300% productivity increase; introduced new automated product offerings to expand market reach, and introduce cross-selling of complimentary products.
Designed integration plan for Salesforce; reduced/eliminated redundant internal practices to streamline operations, and increased efficiencies across several digital touchpoints.

UX Research & Design

Morgan, Lewis, & Bockius LLP

(April 2018 - Present)

Scope Roles: Web/App Design || UX Research || Content Strategy || UX Strategy Development

Successful design delivery of key internal products; completed design work on a $12M industry-standard eData information system, and company-wide contact app for Android/iOS platforms. (view project).
Implemented user-research and analytics-based research strategies; synthesized results to uncover use-cases for over 3,700 employees across 30 international offices to spearhead company intranet redesign.
Cross-discipline collaboration; worked with diverse teams to discover and solidify project requirements, design solutions, and implement solutions with developers.

UX/Content Strategy Consulting & Skill Upgrades

Freelance

(August 2016 - December 2017)

Scope Roles: Web/App Design || UX Research || Content Strategy || Front-End Development || SEO/SEM Technical Copywriting

Created responsive web design project for Toronto Community Housing; integrated new and existing functionalities into a single touchpoint for increased efficiencies at lower costs (view project).
Developed user-targeted content for several clients; honed Content Strategy skills through the planning, development, and deployment of targeted content to increase sales and awareness (i.e. major online classifieds provider, SEO agency, creative agency).
Completed Web Design course via Treehouse online platform; acquired fluency in front-end design technologies (HTML, CSS, jQuery, Bootstrap).

User/Customer-Experience (UX/CX) Design

JFDL Hospitality Group

(July 2013 - Nov. 2015)

Scope Roles: User-Research || UX Design || Content Strategy & Technical Writing || User-Testing

Established a new core business strategy, project scope, and brand style-guide; increased sales 31% ($1.6M to $2.3M) in the first 18 months (view project).
Designed website and social media program; established advertising and customer feedback channels for continued design iterations of customer-experience

UX Design & Content Strategy

BlackFly Mobile & Burn Media

(Sept. 2011 - July 2013)

Scope Roles: User-Research || Responsive Web Design || Content Strategy & Technical Writing || User-Testing

Designed and developed web content strategy; created research-based deliverables for several agency clients that increased revenue through targeted user content.
Validated initial start-up product concept; through creation of eCommerce website and vendor network, sold all initial stock ($16K) in 2 days (view project).