Case Studies

Download my Portfolio (PDF)

This is a collection of all of the UX-based work I've worked on, ranging across several different industries and project scopes. The most current work is displayed first, with older work found below.

If you have any additional questions about my work, or would like to reach out to learn more, feel free to get in touch.

Jump to:

My Latest Work My Past Work

My Latest Work

A medical professional interacting with an elegantly designed user interface.

Fostering Digital Healthcare Innovation

Who:

Colour logo for the pharmaceutical company AstraZeneca.

May, 2022 - July, 2024

What:

  • UX Strategy Consultation & Education.
  • Team Recruitment & Leadership.
  • Machine-Learning & A.I. Technology Integration.
  • Project Usability Audits & 3rd Party Collaboration.

Results:

  • A.I./Machine-Learning integration; reduced system diagnosis time from 3-4 days (manual-only process) to 5-6 hours (first-pass A.I. with manual oversight process).
  • Design of new “smart” quality-control system; reactive and predictive functionality saved more than $1 million per month across North American drug production sites.
  • C-Suite stategic dashboard tool; integration and rollout of critical data from across the company in an easy-to-use, powerful tool.
Project Overview
(2 Minutes)
A young family using a tablet to browse various housing services.

Redesigning Patent Analytics Software Family

Who:

Colour logo for the Toronto Community Housing corporation.

April, 2021 - May, 2022

What:

  • UX Optimization Strategy & Planning.
  • Product-Flows & User-Interface Audits.
  • Accessibility & Localization Planning.
  • Style Guide & Design System Creation.

Results:

  • UX Research framework & accessibility/localization plan; consolidated/expanded existing deliverables to co-ordinate Product teams’ efforts, and lead accessibility/localization efforts for market expansion.
  • Redesign of flagship IP software; updated/expanded PatentSight software, enabling adoption by the USPTO.
  • Comprehensive Style Guide & Design System; optimized design patterns were expanded into all IP products.
Project Overview
(2 Minutes)
A teacher calling upon eager students to answer a question.

Empowering Schools & Community Organizations

Who:

Colour logo for the educational software & support services company Independent School Management.

November, 2018 - June, 2020

What:

  • UX Research & Product Planning.
  • Team Formation & Mentorship.
  • Design-System & Deliverables.
  • Usability-Testing & Validation.

Results:

  • Ground-up redesign of flagship software; massively increased usability and decreased maintenance costs.
  • Streamlined digital Survey Products; 300% increase in initial productivity (3 days to 1) & introduced new automated product offerings.
  • Content Strategy integration for Salesforce; created unified data architecture across multiple departments.
Project Overview
(2 Minutes)

My Past Work

A busy conference room filled with professionals working on a key project.

Designing Essential Business Infrastructure & Efficiencies

Who:

Colour logo for the law firm of Morgan, Lewis, & Bockius.

April, 2018 - November, 2018

What:

  • UX Strategy & Research Planning.
  • Web/App Sketching & UI Design.
  • Content Strategy.
  • Prototyping & Usability-Testing.

Results:

  • eData Web App & Native Mobile Apps; streamlined the collection & storage of critical case data, while facilitating faster communications within the firm.
  • Content & Analytics Strategies; established a lightweight workflow for effective communications & data gathering.
  • “Research Ops” guide; developed in-house framework for future UX projects.
Project Overview
(2 Minutes)
A young family using a tablet to browse various housing services.

Creating Accessible Public Housing Resources

Who:

Colour logo for the Toronto Community Housing corporation.

June, 2016 - December, 2017

What:

  • UX Strategy & Requirements.
  • Heuristic Analysis & User-Research.
  • UI Audit & Redesign.
  • User-Testing & Validation.

Results:

  • Fully-Responsive Website Design; enabled faster and easier access for people using non-desktop devices..
  • 90% increase in successful task completion; enabled a wide range of needs to be met without the need for additional touch-points (i.e. call centre, emails, etc).
  • 50% average reduction in task time; users were able to solve issues more quickly, and accomplish more per visit.
Project Overview
(2 Minutes)
Happy pub patrons raising their glasses in a collective cheers.

Revitalizing & Optimizing a Small Business

Who:

Colour logo for the JFDL Hospitality Group.

July, 2013 - December, 2015

What:

  • UX/CX Strategy & Research.
  • UX Touchpoint Prioritization & Planning.
  • Content Strategy.
  • Design & Testing.

Results:

  • Comprehensive UX & Content Strategies; included fully-responsive website, social media channels, and print assets continually updated by key business goals.
  • Increase Revenues & Decreased Costs; 31% increase in yearly sales, & 25% reduction in operating costs.
  • Multi-Touchpoint UX/CX Framework; delivered delightful experiences using the 5Es framework.
Project Overview
(2 Minute Read)
A collection of marketing images showing mobile professionals using BlackFly Mobile products.

Launching & Maintaining a Successful Start-Up

Who:

Colour logo for the Blackfly Mobile start-up.

September, 2011 - July, 2013

What:

  • User-Research & Requirements.
  • Scope Planning & Information Architecture.
  • UI Design & Branding.
  • User-Testing (B2B & B2C).

Results:

  • eCommerce website design; served as primary sales point & delivered continuously updated user-facing content.
  • Sold 100% ($16K) of initial stock in 2 days; utilized UX touchpoints along with live demos to sell all first-batch products.
  • Established retail vendor network; partnered with two dozen retail stores & additional online retailers.
Project Overview
(2 Minute Read)

Feel free to download my:
Resumé (PDF) or Portfolio (PDF)

© 2016 David Service

Version 3.2.0