(Case Study Preview) Digital Healthcare Innovation: AstraZeneca

My Role, Team Structure, & Highlights:

I was recruited by the Director of UX in North America to help his team as a Senior UX Strategist & Product Designer, and after several successful projects, I was promoted to Senior UX Team Lead in charge of pursuing, pitching, and executing on new projects.

  • Formed and led successful UX project teams to conduct research, design, and optimization activities for new C-Suite performance measurement software that tracked over $54 billion in drug sales.
  • Provided detailed planning and design deliverables that enabled rapid MVP delivery (4 weeks ahead of schedule), established future project milestones, and delivered a “green light” pitch to stakeholders for AI features that increased efficiencies by 300%.
  • Spearheaded UX education & advocacy via comprehensive instructor-led courses that familiarized participants with the key aspects and capabilities of UX Design, and how they empowered project teams through cross-disciplinary collaboration.