Business Context & Design Challenge:
A recent acquisition from a folded in start-up, the Computational Pathology Portal (CPP) software was intended to help medical professionals find and diagnose skin cancer from biopsy samples. While technically impressive in its ability to import, store, and display these massive images and work with them in detail, this SaMD solution was underperforming in terms of professional adoption.
Initially asked to tackle usability issues through interface redesign, I quickly noticed opportunities for this solution to scale. Upon initial delivery of usability improvements, I also pitched the introduction of AI augmentation for accelerating workflows, resulting in greater customer value and increased adoption.
Project Profile & UX Strategic Approach:
To introduce usability improvements while exploring opportunities for this 1-to-10 Product Optimization & Scaling project, I introduced a custom Lean UX strategy of rapid research into the ongoing usability review. Learning as much as possible about the solution and the associated workflows, I prepared a comprehensive pitch for game changing AI functionality while keeping to the initial project timeline, and then led the expanded project scope upon approval.
