About the Project:
December 2011 - July 2013
Entering the Canadian market for high-end tech accessories, BlackFly Mobile needed a way to communicate the value of its product line to consumers while providing marketing and support materials for "brick & mortar" vendors.
This presented an exciting opportunity to help validate a completely new line of products while informing, enticing, and delighting customers.
My Role:
I was in charge of Content Strategy & UX Design for the project, working with a small development team and reporting directly to the owners of the company to create a comprehensive online solution for both direct consumers and "third-party" vendors.
This presented an exciting opportunity to help validate a completely new line of products while informing, enticing, and delighting customers.