Review Published: December, 2018.
From design leader Aarron Walter comes an examination of how UX teams can create truly memorable solutions for their audiences through the use of emotionally-resonant designs.
Starting with the general principles of how emotion and memory interact, the author moves on to show how design teams can leverage those principles, and shares specific strategies for implementation.
4 / 5
(Good Content, Entertaining Presentation)
What does this score mean?Beginner (Content is well written & presented in a conversational tone).
109 pages.
NOTE: For the curious out there, you can find a slightly more complete model of needs outlined here in Ward Andrews’ “The Experience Success Ladder: How to Create a Meaningful Experience”.