(Case Study Preview) UX Strategy & Digital Product Delivery: Morgan Lewis

My Role, Team Structure, & Highlights:

Facing the on-going challenges of serving thousands of clients across the globe, I was recruited for this contract role to help deliver both internal and client-facing applications, with the goal of increasing the firm’s capabilities in the realms of international case law, employee up-skilling, and internal efficiencies..

  • Provided 0-to-1 design direction for several in-house projects ranging from a $12M case information discovery system, to native apps providing international advocate information (iOS and Android).
  • Developed a detailed UX analytics strategy to identify crucial user experience issues, potential opportunities, and pain-points, resulting in doubled usage (in the first 4 months), task success rates rising by 30%, and task times dropping by more than 60%.
  • Developed the initial content strategy and email designs to provide educational support to company employees, shortly after which sign-ups increased by 25% and ongoing account activity increased by 20% within 2 months.
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